Have clear goals.
Through this document, the market and competitors are investigated, potential clients are known and market segments are identified, which will be key to establishing clear objectives. This information also helps to understand the needs of customers and, therefore, contributes to the success of the business.
In sum, a business plan allows you to check the viability of a business; that is, to know if it can be carried out and if it is necessary to look for new ideas or adjust the ones that are available.
Through market research, for example, you can find out if the product or service you offer will or will not be well accepted by consumers, or if you have the necessary resources to be able to face the competition.
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